The Symbolism of Senbazuru

• Longevity and Good Fortune: In Japanese folklore, the crane (tsuru) is considered a mystical or holy creature said to live for a thousand years. Folding one thousand of them is a wish for longevity, health, and good fortune. For our clients, this can symbolize a wish for the long-term, sustained health and prosperity of their wealth.

• Dedication and Patience: Folding one thousand cranes is a significant undertaking that requires great patience, focus, and dedication. This reflects the qualities our advisors bring to managing complex, high-net-worth portfolios—a commitment to painstaking, long-term work.

• A Wish Granted (Aspiration and Fulfillment): The legend says that anyone who folds one thousand cranes will be granted a wish. This speaks to the concept of aspiration and fulfillment—our team works diligently to help clients realize their financial wishes and goals.

• Collective Effort and Unity: While one person can fold them, the task is often accomplished by a group, representing solidarity and collective effort. This is a perfect metaphor for a unified team of advisors working together to achieve the client's goals.